T. Foster wrote:So the idea was just that, since Greyhawk was a brand that TSR owned that had been successful in the past and might be successful again in the future, that it was better to keep it alive on a slow boil with a couple-three products a year, even if it so happened that most/all of those products weren't really very good, rather than let it disappear completely?
Yeah, that's the way it worked, though everyone's mileage may vary a little on what is considered a good and bad product.
I edited the
Puppets module, which was sutured together from a couple of RPGA projects, I recall. It was put on the schedule because it was a cheap and easy way to generate content. Now, TSR cut costs like that with all the lines, even the front list; it just happened more often with the lines that were not hot at the moment.
On the fiction front, the Rose Estes books were scheduled because they sold very well for a time. But they were also polarizing--people loved them or hated them. She was also the only active Greyhawk author, so when her sales declined, the line declined. We thought about launching another series, by someone else, but the Realms and Dragonlance novels were selling so well we couldn't justify the schedule spots. The book department did try to relaunch Greyhawk with a high end book,
Night Watch, in the TSR Books line. That was a very good book and received a lot of resources--ads, promo at Gen Con--but the sales didn't justify taking schedule spots from the other book lines at the time.
So the company was willing to commit resources from time to time and wanted to line to succeed. The relaunch attempts just never got the numbers to where they needed to be.
Cheers,
Jim Lowder