That said, the reason I'm worked up about it is because of those OD&D pdfs. Interest in OD&D was on the rise in the mainstream, and this cuts off that trend for everyone except those who have seen discussions of the retro-clones and know the brand-name "code" that S&W = 0e and OSRIC = 1e. I don't think this hurts 1e much except in the longer haul, but it's a speed bump for 0e.
Yeah, it will help the retro-clones relative to 0e, but the point has never been to gain market share versus 0e, it has been to increase publishing and introduce NEW gamers to the fold. So it sucks.